80% of business professionals and 54% of consumers decide if they’re going to open your email based on the preview pane. And to make it tougher on email marketers, they make that decision within half a second.* That’s a huge chunk of your target audience that you will lose if your preview pane sucks. If [...]

Ken Mahar, CEO of Email Broadcast has a problem. After consulting others for the obvious fix he finally calls over the “expert” who quickly solves the problem. Sometimes it makes sense to have an Expert like Email Broadcast help you with your email marketing. What may appear to be a simple endeavor can easily get [...]

Seth Godin just posted a brilliant blog post (again) about SPAM, and about abusing a customer’s permission. Backstory: The Word of Mouth Marketing Association (WOMMA) decided Tuesday that they would ROBO call their members. It’s kind of ironic that an organization that relies upon, evangelizes, and literally stands for word-of-mouth advertising would bow to such [...]