Some people have asked me which is better – Facebook or email. The answer for most businesses, right now anyway, is that email marketing is still top dog when it comes to delivering real revenue. We just had a client top $800K in sales during an event in December leveraging their email list only. I [...]

80% of business professionals and 54% of consumers decide if they’re going to open your email based on the preview pane. And to make it tougher on email marketers, they make that decision within half a second.* That’s a huge chunk of your target audience that you will lose if your preview pane sucks. If [...]

Ken Mahar, CEO of Email Broadcast has a problem. After consulting others for the obvious fix he finally calls over the “expert” who quickly solves the problem. Sometimes it makes sense to have an Expert like Email Broadcast help you with your email marketing. What may appear to be a simple endeavor can easily get [...]