80% of business professionals and 54% of consumers decide if they’re going to open your email based on the preview pane. And to make it tougher on email marketers, they make that decision within half a second.* That’s a huge chunk of your target audience that you will lose if your preview pane sucks. If [...]

Seth Godin just posted a brilliant blog post (again) about SPAM, and about abusing a customer’s permission. Backstory: The Word of Mouth Marketing Association (WOMMA) decided Tuesday that they would ROBO call their members. It’s kind of ironic that an organization that relies upon, evangelizes, and literally stands for word-of-mouth advertising would bow to such [...]

Republicans Vow to Repeal Obama Bedtime
In a stunning blow to President Obama, the Republican Party unanimously opposed the new bedtime hours recently given to Sasha and Malia by the President and the First Lady. “It’s irresponsible and unfathomable” commented John Boehner (he requests that you pronounce it “Bay-ner,” [...]