Everyday around 1 pm my belly starts to grumble the low pitched words “Spicy Chicken.” There is a deli across the street run by an Asian family that serves up pretty good food on the cheap. What’s remarkable about this business is the young guy at the front counter who remembers EXACTLY what everyone orders. [...]

Watch this video and then ask yourself how we can make the mundane parts of your business more fun? How can we use FUN to modify people’s behavior and deliver the unexpected? How can we use fun to be remarkable?

Wouldn’t it be great if we all got everything right the first time, every time? Unfortunately, everything — including email marketing –  has room for human error. And on top of the small mistakes you might make when creating or modifying your email newsletter, there are the variety of email clients out there that may [...]