80% of business professionals and 54% of consumers decide if they’re going to open your email based on the preview pane. And to make it tougher on email marketers, they make that decision within half a second.* That’s a huge chunk of your target audience that you will lose if your preview pane sucks. If [...]

Ken Mahar, CEO of Email Broadcast has a problem. After consulting others for the obvious fix he finally calls over the “expert” who quickly solves the problem. Sometimes it makes sense to have an Expert like Email Broadcast help you with your email marketing. What may appear to be a simple endeavor can easily get [...]

Wow. I just received another email from Salesforce.com this morning. This wouldn’t be that interesting except for the fact that I quit using Salesforce.com about 9 months ago. In addition to no longer being their customer, I’ve unsubscribed from their email list – or at least tried to on more than one occasion. Despite my [...]