Email Marketing Technology Features
Reports
Segmentation and personalization
Forms and Surveys
- Detailed/Real-time Reporting
- Individual Tracking/Profiling
- Message-based Reports
- Filter-based Reports
- Open and Click-through Tracking and Histograms
- Bounces, Unsubscribes, Spam Complaints
- List-based Reports (Subscribes/Unsubscribes)
- Key Performance Indicators, by Demographic
- Export Reports to Excel, Word, etc.
- Reports by Email
- Text Message Open Tracking
- Custom Report Builder
- Top Domains Report
- Performance Benchmarking (List/Message Indexes)
- Seedbox Delivery Monitoring
- Send-to-a-Friend
- Visual Message Report
- Real-time ISP Status
- Web Site/Purchase Tracking
Segmentation and personalization
- Activity- & Event-based Segmentation Filters
- Profile-based Segmentation Filters
- Email Merge/Personalization
- Dynamic Message Assembly
- Configurable Data Fields
- Activity- & Event-based Triggers
- Customizable and Personalized Email Footers
Forms and Surveys
- Customizable Opt-In Forms
- Reader Surveys
- Referral/Send-to-a-Friend
- Single and Double Opt-in Process
- Profile/Preferences Update Forms & Pages
- Trigger Emails From Forms/Surveys
- Easily Edit Form Text, Font Type, Size and Color
Message Creation
List Management
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- Workflow Task Management
- Dynamic Content Insertion
- Contextual Best Practices
- A/B Split & Random Group Testing
- Delivery via RSS and Email
- Spam Content Checker
- HTML/Plain Text Formats (Multipart)
- Content Library
- CAN-SPAM/Automatic Footer Message
- AOL Subscriber Settings
- Message Notes (Lessons Learned, To Do's, Reminders)
- Proof List/Test System
- Message Scheduling Controls
- Insert Personalization Tags
- Select Segmentation Filters
- Message Categories and Alternate Names
- Link Aliasing
List Management
- List Upload Control (Replace/Append)
- Message Frequency Limiter
- Automatic Unsubscribe Confirmation Message
- Reply/Unsubscribe Handling
- Bounce Retry/Processing
- Control Bounce Categories
- List Access Controls
- Opt-in Forms
- Single or Double Opt-in Process
- API List Integration/Synchronization
- Search List Function
- Download List/Records by Data Field, Filter and List Status
- Individual Record Viewing/Editing
- Suppression List
- Automated Welcome Message
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