Email Marketing Technology
Doing Email Marketing Right is more than just science - it‘s an art. A successful campaign requires the very best technology with the eye of an artisan who knows exactly how each piece fits together. Welcome to the Email Marketing Renaissance.
Below you can find a list of some of our Technology Features and our Best Practices
- Mail merging for personalized subject lines, greetings,
and copy. - Automated triggers that send emails based on a pre-designated set of parameters. A thank you letter or survey sent 7 days after a sale are examples of triggers.
- A/B Testing. When you have two compelling message ideas, send both to a small group to test results. Send the best message to those remaining!
- Segmentation. The people on your list are not all the same - don't speak to them like they are. Build segments within your list for more targeted messages.
- Reporting. Want to know how many people opened or clicked your email, or completed a survey or purchase? We can do that.
- Hand build customized HTML newsletters for each client that meet W3C standards and are tested against 50+ different email clients like AOL, Hotmail, Yahoo, MSN, Outlook, Gmail, Lotus Notes, etc..
- Always deliver email below the ISP’s bulk mail threshold for messages/hour.
- Mail from a single IP Address that we own and control so we are not judged “guilty by association” with other users on the same server.
- Less is more. Email Marketing works so well, many are tempted to "choke the golden goose." Don't. You and your readers will be happier in the long run.
- Front and Center. The number one job of your website is to collect contacts. Make it easy and put a sign-up on the front page, and include in your other forms - the right way!
