Jab, Jab, Jab, ASK!

Jab, Jab, Jab, ASK!

Here’s the scenario: the same sales pitch you’ve seen 5 times already (from the same company!) hits your inbox for the sixth time. What are the chances you’re going to read it vs. deleting it?  What’s your predisposed feeling about the next message you get from them,...
Get the Best Return on Your Marketing Investments

Get the Best Return on Your Marketing Investments

Whether you’re a large company or a small business, it pays to think about the return on investment (ROI) when you’re putting together a marketing plan. If you’re not maximizing your ROI, then you’re leaving money on the table. Although ROI varies from business to...
Staying Ahead of Your Competition

Staying Ahead of Your Competition

Sweating the Competition? 4 Steps to Stay Fresh   Innovation is key as a business owner—you have to keep your products and your strategies current. But you can’t do that without first studying your competitors’ edges. Follow these no-sweat tips to stay ahead of...
Getting Staff to Buy in on New Ideas

Getting Staff to Buy in on New Ideas

Change is hard, but so is failing. No matter your industry, getting staff to buy in on new ideas is critical. Even the best concept in the world fails when the boots on the ground won’t or can’t implement it. So, how do you get your employees to go out of their way to...
4 Ways To Get Reviews

4 Ways To Get Reviews

Client reviews are a powerful marketing tool. We know firsthand how awkward it can be to ask your clients to tell you how they feel about you, but people generally love to share their opinions. Just check out Yelp, Amazon, or Google Maps for proof. Before we discuss...