Client reviews are a powerful marketing tool. We know firsthand how awkward it can be to ask your clients to tell you how they feel about you, but people generally love to share their opinions. Just check out Yelp, Amazon, or Google Maps for proof.

Before we discuss email strategies, we should say that the best way to ask your clients for their reviews is in-person—during conversation when they are singing your praises, when they call to compliment you on a job well done, when you just went out of your way to help them, or when they sign up for the next big thing in their contract. But asking for reviews via email is an extremely efficient way of collecting the reviews you want to get your business booming. Here are 4 ways to email for reviews—and a top-secret offer at the end.

 

1. Use Your Email List

You may try an email broadcast that goes a little something like…

Hey there,

Did you know that the number of [your business name] fans has doubled in this year alone? We must be doing something right! Let us know what keeps you coming back for more. This enables us to continue providing the best experience possible for you and helps others understand how [your business name] can make their life easier.

What makes this example great is that you can easily use it on social media, too. You can reach all of your customers at once and soon you’ll see those reviews rolling in. Just make sure your business is outstanding before asking a broad audience like this. If you’re not sure, be sure to give those who want to tell you the truth an outlet to do so by offering a feedback@yourdomain address.

 

2. Write a personal email to your VIP clients

Choose the handful of clients who kept you in business this past year and ask them for a favor.

Dear [client first name].

As one of our preferred customers, your feedback is of the utmost importance to [your business name]. We are constantly striving to provide the ideal experience for our customers, and your input helps us to define that experience. That being said, if you could take a minute to post a review on [review platform], we would really appreciate it.

We hope to see you again soon!

 

3. Get your employees involved

Have the email come from a real person’s email address. In other words, don’t use your info account to send out an email when asking for reviews. It will be even more impactful if it comes from an employee who has worked closely with the client. For the ultimate in success, ask for the review in person, and then follow up with an email making it easy for them by implementing tip #4…

 

4. Link directly to the review page

Whether you’re asking for reviews via Google or Facebook, Amazon, or Yelp, making it simple for your client to get there is critical. Give them a direct link.

Sign off on your email with a link to where the reviews are made, like this:

To submit your review, simply click the link below and let us know what you think.

[insert link here]

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

 

5. Shh. This one is top-secret

If your company is not perfect (because whose is?) you may be frightened to ask for reviews from everyone in a broadcast. We have a Top Secret Strategy around this that’s usually reserved for clients only, but if you call us at 805-316-3201 and ask us about it we’re happy to share.

Speaking of which, if you found this useful, you can follow us and leave us a facebook review here. Or if Google is more your thing you can leave that review here. And if you’d love to give us some honest feedback about how we’re falling short, we’d love to hear that here.