Dermatology Clinic Wants to Grow Their Practice
Dermetics is one of the largest and most modern dermatological clinics in Ontario, Canada. They offer premium cosmetic, medical, and surgical care to loyal patients. What makes Dermetics different from other clinics? Drs. Channy Muhn and Nathan Rosen bring years of experience, aesthetic sensibility, and an understanding of facial anatomy to every appointment—performing all injection treatments themselves and delivering safe, natural results.
They Needed a Marketing Boost
The clinic isn’t a new client for Email Broadcast—after hiring us the first time, they decided to go it alone. But it takes time and expertise to execute a world-class email campaign. Even after working with us previously to get behind-the-scenes secrets, they just couldn’t get it done on their own. We were thrilled when Dermetics came back on the scene.
A “Treatment” Plan Was Prescribed.
Seeing as how Dermetics offers the highest standards of care from a beautifully designed practice, it made sense that they would want an email marketing campaign to match their excellence. The task was to craft brand- and image-conscious messages that looked great on big screens and mobile devices, written in a friendly, technical voice to reach their affluent audience. We also had to adhere to Canada’s strict anti-spam laws (CASL) and medical advertisement regulations.
The plan came down to three key things:
- A SuperCollector™ to gather email addresses when people visited their website.
- An automated series to welcome new list members, introduce the doctors, and let readers know what to expect as patients in the clinic.
- Monthly broadcasts to share the doctors’ mission, announce new treatments, educate their audience, and promote their services
Making a Great Offer
Since lists tend to grow when there’s incentive attached, we suggested Dermetics support their SuperCollector with an enticing offer: New members would be entered in a monthly drawing for the chance to win a $50 gift card. While Dermetics was hesitant, doubting they’d get a response from their well-to-do readers, the strategy was a huge success.
Achieving Beautiful Results
It turns out everyone likes a good gift card. Dermetics’ list has grown substantially since they started using the SuperCollector, collecting an impressive 3.36% of website visitors. Not only that, but their automated series has an open rate of 87% and a clickthrough rate of 24%. Monthly broadcasts are also soaring with open and click rates as high as 43% and 8%, respectively.
What Rob Kelley, VP of Marketing at Mor Furniture for Less says
"Email Broadcast got us started in email marketing nine years ago, and we couldn’t be happier with their service and the results.
We’re now driving over $10,000,000 per year in sales that we can directly attribute to our email campaign after starting from zero.
As a lean, growing company, it’s great to include them as part of our marketing team. We have enough to do without learning all the technical requirements of running a world-class email campaign."
What Clyde Carlson, Owner of Hakai Lodge says
“Since they took over last year our bookings were immediately up 37% and we had our best year EVER."
What Trey Smith, President of Ivan Smith says
"We now are working months ahead on our campaign, and our email list is one of the most valuable marketing tools in our arsenal. In addition to being effective at what they do, it feels like Email Broadcast is a true partner and members of our marketing team. I recommend them wholeheartedly.”
What Dr. Julia Carroll, Owner of Compass Dermatology says
“My experience with Email Broadcast has been excellent since we started together in 2014. They really get our ‘voice’ which helps in communicating our message. As a small operation, the ability to outsource this aspect of our marketing has meant consistent messages with great feedback from patients.”
What Eric Walcyzkowski of College Baseball Match says
“Email Broadcast has been instrumental in helping us launch College Baseball Match. They have been a good investment—getting a whole email marketing department for a good value.”
What Maggie Shaefer, Marketing Coordinator at Optic Nerve says
“Email Broadcast has given us the chance to not only increase sales, but also the number of customers returning to our site through their abandoned cart automation. They helped us capitalize on a new channel we were overlooking and we have seen nothing but positive returns from it!"
What Roberta Warner, Director of Business Development at Knik River Lodge says
“I’m thrilled with the work Email Broadcast has done so far...To see a 10% conversion rate on the SuperCollector is incredible. It reaffirms our decision to commit to email marketing...and it’s reassuring to know that even if I don’t have time to work on the marketing side or wedding side of the business development in a given week, the Email Broadcast team did"
What Lorien Clemens, Director of Marketing at PetHub says
“Working with the Email Broadcast team has been a fantastic experience. Not only are the emails they produce for us simply gorgeous (and SO on point with our brand and voice!), we just love the flexibility and functionality of the templates they’ve created—finally we have continuity with email marketing and website experience.
From the moment we started working on projects with them, we knew we were in great hands, and we LOVE the incredible communication and guidance Email Broadcast maintains with us—their process is exemplary and the team is crazy fun and super talented. They work so hard to know us, understand our needs, and build fabulous content for our customers that helps PetHub reach its business goals.”
What Trish Ringley, RN says
"Like a lot of startup business owners, I felt overwhelmed with way too much on my plate... I was excited after talking with Email Broadcast when I realized they could customize an email marketing plan to fit my budget and still create positive results...So far we've had a large increase in the size of our email list, and the automated messages are delivering... I can definitely recommend working with the experts at Email Broadcast."
Grow Your Practice
If you’re curious about how you, too, might achieve such beautiful results and grow your business with email marketing, book an appointment. We promise—consultations are painless with zero recovery time.
How It Works
Transform your email marketing in three easy steps:
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.