Email Marketing Campaigns
for Adventure Tourism
Keeping Your Agency Top of Mind
Automatically follow up with leads and get more business from existing clients.
Email Marketing for Adventure Travel
When your business is selling unforgettable lodge experiences and rewarding adventure travel, you already have an advantage over most marketers. No matter what line of the tourism business you are in—from fishing lodges to tour operations and adventure travel—you have the natural resources to tell compelling stories. But is it actually happening? Working with a marketing company that understands how to draw in the clientele that are looking for exactly which types of adventures you offer, from rustic to extravagant, can be a huge advantage. The problem isn’t having something exciting to say, it’s the time, expertise and tools needed to actually say it. Email marketing is the perfect tool for sharing, but executing an amazing campaign isn’t always easy.
Making time for email marketing can be a challenge.
We’re willing to bet you started this business because you love people and adventure, not because you wanted to master an online medium like email marketing. When you’re on location in the middle of the busy season doing the things you’re truly passionate about, it’s probably the last thing you want to think about. But with competition for leisure dollars at an all-time high, email marketing is an essential investment and one that provides a huge pay off when it’s done correctly. Most businesses can benefit from a well-run email campaign, but your specialized business calls for a partner that really understands your clientele. Welcome home.
When it’s done right, email marketing can:
- Build an audience of people interested in your offering
- Give your readers a tantalizing taste of the adventure that awaits them
- Provide behind the scene looks into your operation helping to tell your story both on season and off
- Humblebrag about your latest award or PR win
- Tell authentic stories that build an intimate relationship with past and future guests
- Give your audience something to share with their fellow adventurers, and to naturally expand your marketing reach
- Give past guests an easy way to share their experience
All of which have the business results of:
- Effortlessly booking business when you need it
- Strengthening your brand
- Increasing your online reviews
- Setting yourself apart from your competition
- SELLING OUT YOUR SEASON IN ADVANCE!
In your business, the difference between a successful season and a mediocre one can be just a few clients. Email marketing for adventure tourism is a proven way to increase bookings from existing customers and expand your reach to new ones.
With the right strategy, we will:
- Collect prospects you’re currently missing on your website
- Convert those prospects into new customers with automated marketing
- Minimize recurring operational headaches
- Increase your company’s online reviews
- Drive traffic when and where you need it
- Build relationships that last all year long—not just during peak season
- Convert email into SEO-friendly blog posts to help tell your best stories
If that sounds like a lofty promise—it is. But getting results is what we’re best at. Email marketing for adventure tourism is a proven way to boost your seasonal sales and maximize your bookings.
Email Broadcast immediately Increases Bookings 37% for Hakai Lodge
After 30 years in business, Hakai Lodge was struggling to book trips. The old marketing techniques were no longer working so they turned to Email Broadcast for help. After taking over, results were almost immediate and bookings the first year were up an astounding 37%.
Email Broadcast can help you create compelling, consistent content that captures your audience’s attention at just the right time. We bring a team of experts to handle strategy, copywriting, design, and coding. Your dedicated account coordinator will know your business inside and out and keep you updated on your campaign’s progress. We’ll even develop a list of 100 ideas we think your audience is going to love.
Blackfish Lodge Uses email broadcast sales Series And Sells Out Season
As a small operation, Blackfish Lodge understands that the difference between a subsistence year and a profitable one comes down to a few extra guests. They hired Email Broadcast to convert web visitors into contacts, and then market to those contacts. When people sign up for the lodge’s fishing reports, the first thing they get is a three email series about what’s it’s like to be a guest. The results were nothing short of astounding. Not long after setting it up, Blackfish reported they had just sold out their season before it even started for the first time ever. When we compared the bookings to the email list, about 70 percent of the reservations had received the new welcome series.
Will email marketing work for your customers?
To the uninformed, the decision to travel may seem spontaneous, but the process between making a decision to travel, and then booking, takes an immense amount of energy and research. These days, 60% of leisure travelers are making their own travel arrangements—and most of them are doing their research online. When travelers visit your website and find it interesting, what happens next? Unless your site is over the top compelling, most people will not be contacting you immediately. But they will sign up for your email list as a way to “keep tabs” on you. This is your chance to tell your story and create such compelling interest that they can’t resist taking the next step. Is that what’s happening right now?
Stand out from the crowd.
of smartphone users research travel on mobile devices
of smartphone users will leave a site not optimized for mobile
of TripAdvisor users are using mobile to research activities
When it comes to email marketing for adventure tourism, keep in mind you’re not just competing with other lodges or travel agents. You’re also competing with your audiences’ inbox. The average consumer gets 468 commercial messages per month. To ensure your message stands out, you need a thoughtful strategy, compelling content, and superior graphic design. Additionally, getting your emails to look great and perform well on a wide range of email clients is a challenge. And, since nearly half of all email messages are read on a phone, your emails must also be “responsive” and automatically reformat themselves for small screens. With all of these hurdles, it’s easy to understand why so few adventure lodges have effective campaigns.
Frequently Asked Questions
How Much Is It?
Each one of our clients has different needs and we provide a custom solution and custom investment, which is why you won’t find pricing on our site. Sorry. Ask an architect how much a 3-bedroom home is and you’ll get the point.
The real question is... what will be the return on my investment? In order to give you an idea what we can do for you, and what that might mean for your business—we need to meet you.
If it doesn’t look like we’re going to MAKE you money by hiring us, we’ll be the first ones to tell you. Scouts honor. The only way we make money is if you’re a long-term happy client. And the only way that happens is if you’re making money by using our service.
Why We Do It
We’re simply addicted to helping companies grow. For us, nothing is more fun and rewarding than seeing our undermarketed clients’ business take off after launching the right email campaign.
We’ve decided to focus on this ONE area of marketing so that we could be REALLY good at it. Email marketing is tough to do well, and we love the craft of producing excellent work in an ever-shifting landscape. Email marketing is a beautiful mixture of art and science and a labor of love for us.
How We Got Started
Email Broadcast was founded in 2000 by Ken Mahar after he discovered the power of email marketing in his own sales career. After producing amazing results for his own sales needs, he began sharing what he learned with companies looking to grow.
Over the years the team has grown to include experts in each of the disciplines needed for an effective email campaign. Ken’s addiction to breaking sales records for his former employers is now satisfied by helping Email Broadcast clients achieve their true potential.
If you have a solid business that you feel is under marketed, we’d love to speak with you to see if we can help. We’re not perfect for every business, but most of our clients have used us for many years.