Email Marketing Campaigns Built for Lawyers
Keeping Your Firm Top of Mind
Automatically follow up with leads and get more business from existing clients.
The Case For Email Marketing for Lawyers
So, why email marketing for lawyers? We don’t have to tell you that bringing clients through the door—and ultimately securing their business—is paramount to the success of your legal practice.
Whether they’re reading insights on your blog or contacting you with questions, each person that visits your website or calls your firm is a potential client. That potential is lost if you’re not capturing and engaging those leads.
But with so many of your hours absorbed by billable work, it’s difficult to invest the time and energy needed to develop and nurture new business. That’s what makes email marketing for your law firm so important.
You have to win clients
to win cases.
For potential clients, the idea of hiring a lawyer can be a daunting one. They may be uncertain about how to begin the process, if it’s really the right time, and whether or not they can trust someone with their information. No matter how obvious a solution you know you are, some people need to be convinced their problem is serious enough to hire you.
Following up with each of your potential clients after the first website visit or consultation can make all the difference in securing their confidence and leading them toward the next step.
When it’s crunch time and potential clients are making their choice, have you done enough to:
- stand out among the other firms?
- establish credibility?
- express your compassion?
- remind them of any conversations you’ve already had?
- encourage them to take the next step?
Chances are, you’re already aware of some of the benefits email marketing has to offer. Email is one of the most effective marketing channels to attract new clients, convert leads into new cases, and nurture relationships with existing clients. It can help you:
- Capture information from curious website visitors
- Follow up with every inquiry and consultation—automatically
- Stay relevant and top-of-mind for new leads and existing clients
- Give satisfied clients an easy way to refer your business
The Direct Marketing Association says that email marketing remains the marketing tool with the best ROI—above social media, blogging, SEO, Adwords, etc. But it has to be done well if you want your audience to respond.
Our opening argument.
Since 2000, Email Broadcast has helped firms
leverage the power of email marketing.
We bring a team of experts to work on your campaign. This includes strategy, copywriting, design, coding, and your very own account coordinator who will know your business inside and out and keep you updated on your campaign’s progress. We even develop a list of 100 ideas we think your audience is going to love. And of course, nothing goes out without your explicit approval (in writing).
Your time is valuable (and billable), so it makes sense to have email marketing experts handle your campaign. We know how to create amazing content, understand all the technical aspects, and can integrate all the pieces to execute your campaign for a fraction of the cost of doing it yourself.
A word from our expert witness.
Working with a team that understands your business and voice is crucial. Email Broadcast has a decade of experience managing email campaigns, and members of our creative team have firsthand experience working in a law office. Just look at our relationship with Immigration Lawyers.
When Boston lawyer Josh Goldstein approached us, he was in the process of establishing a second practice in Los Angeles. With offices on opposite sides of the country, he needed a solution to stay in regular contact with his clients and make sure operations were running smoothly.
Email Broadcast helped him build a targeted automation series that could reach potential clients in Boston the moment they engaged with his practice. Today, whenever someone misses an appointment or hesitates to take the next step after a consultation, they receive a message to guide them through the rest of the process.
According to Josh, “the automated message series that Email Broadcast built for us makes sure that every person who expresses interest in our services is followed up with promptly and personally.”
His firm has consistently engaged its audience with monthly messages that highlight current events and leverage Josh’s popular blog content.
The results have been extraordinary, with engagement far exceeding the industry average. Most importantly, Josh has the ability to track progress from the other side of the country and can focus on winning cases for his clients.
How Our Service Helps Increase Sales
Regular broadcasts to your audience with valuable content elevates your brand and keeps it “top-of-mind” for new purchases.
Sending the right automated message at the right time not only deepens customer relationships, it moves them to the next step in your sales funnel at an extremely low cost.
Advanced email Supercollector™ converts website visitors into leads 24/7, monetizing your traffic.
Social Media Integration
With social media integration, you get email sign-ups and automatic posting to social accounts building your email list and saving you time.
Analytics help you understand your audience and measure your results so you can hold us accountable.
SEO Optimized Content
Blog creation and/or content updates to your existing blog add SEO value, extending the shelf-life of the content we create for you.
Variable testing ensures your emails are always optimized and improving over time.
How it Works
- We meet and get to know each other. You can schedule a 20-minute consultation now, contact us below, or call 805-316-3201.
- If we like each other and a professional relationship holds promise, we meet again to get a bunch of details about your business.
- We lay out a clear, customized email marketing plan with objectives, services included, and the exact amount of your financial and time investments.
- Assuming you like our plan and think it will make your company money, you hire us.
- You become wildly successful and name us Vendor of the Year.