Email Marketing For Retail
Connecting consumers with the products they want is an art and science with a rich history and the challenge has never been tougher. Today’s buyers have many options, so creating an experience and a brand your customers want to support takes real effort and exceptional skill. To be successful, this effort must include an advanced email marketing campaign that is strategic, relevant and captures the essence of the brand – a high bar for even the best retailers.
Email Marketing Gets Results
A furniture retailer went from zero in email sales to over $10M per year. Another sold $430K one weekend targeting 8% of it’s list.
A fishing lodge increased sales 37% the first year and just had back-to-back record years. Another booked 70% of it’s business using automation.
An e-commerce site for pets grew their list 275% adding 14K new subscribers per month with 60% open rates. Another converted 5% of visitors into email contacts.
Email Marketing For Retail Is In Our DNA
Most service firms simply don’t understand retail and you’ve got better things to do than teach them your business along the way. At Email Broadcast retail is in our DNA. From the very foundation of our company in the year 2000, helping retailers has been part of our mission. Our founder and CEO started his sales career in retail and he excelled at it. He continues to speak to retailers in Las Vegas every year about how to leverage email marketing. When you speak with us, you’ll know we understand your business.
How Email Marketing Helps Retail Sales
Consumers spending behavior has changed with infinite information at their fingertips to research products before making a decision. These digital interactions are significant and influence 36 cents of every dollar spent in a retail store. How can retailers help consumers make a decision and entice them to come through the doors? A world-class email marketing campaign is a good start.
The right email campaign to consumers can:
- Convert web browsers into contacts
- Properly Introduce your company and its unique value
- Promote upcoming sales and events
- Introduce them to new products
- Boost reviews
- Build brand loyalty and cement the sale
- Drive them to your website
- Lower operational costs
- Boost repeat, add-on, and warranty sales
- Influence referrals
- Help your brand stay top-of-mind
We’re experts in email marketing for retail and designing the perfect email campaign based on your existing assets and needs. Book an appointment to find out how.
Mor Furniture Drives $10 Million In Sales Using Email Marketing
Mor Furniture realized their traditional marketing efforts of 100% TV advertising wouldn’t endure. They wanted to try digital marketing techniques, but they simply didn’t have the time, staff or experience so they hired Email Broadcast. Over the years, Mor Furniture grew from zero email addresses to over 700,000 which translated into $10 million dollars in annual sales 100% attributed to the email marketing channel using one or two email messages a month.
Email Marketing Is The Ultimate Retail Follow-Up Tool
Selling is your super power, but sometimes you can’t close the deal on a customer’s first visit. This is especially true for big-ticket items such as jewelry, furniture, cars, and boats. How are you going to stay in touch with your prospects so they want to buy from you, especially when traditional follow up methods like calls and thank you cards aren’t scalable? How do you make sure that every prospect has heard your full story and knows you want their business even after they walked out the door? We specialize in email marketing for retail – we’ll create branded, effective follow-up email campaigns that will keep working on that walked prospect so you can focus on your next opportunity.
How It Works
Transform your email marketing in three easy steps:
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
What Rob Kelley, VP of Marketing at Mor Furniture for Less says
"Email Broadcast got us started in email marketing nine years ago, and we couldn’t be happier with their service and the results.
We’re now driving over $10,000,000 per year in sales that we can directly attribute to our email campaign after starting from zero.
As a lean, growing company, it’s great to include them as part of our marketing team. We have enough to do without learning all the technical requirements of running a world-class email campaign."
What Clyde Carlson, Owner of Hakai Lodge says
“Since they took over last year our bookings were immediately up 37% and we had our best year EVER."
What Trey Smith, President of Ivan Smith says
"We now are working months ahead on our campaign, and our email list is one of the most valuable marketing tools in our arsenal. In addition to being effective at what they do, it feels like Email Broadcast is a true partner and members of our marketing team. I recommend them wholeheartedly.”
What Dr. Julia Carroll, Owner of Compass Dermatology says
“My experience with Email Broadcast has been excellent since we started together in 2014. They really get our ‘voice’ which helps in communicating our message. As a small operation, the ability to outsource this aspect of our marketing has meant consistent messages with great feedback from patients.”
What Eric Walcyzkowski of College Baseball Match says
“Email Broadcast has been instrumental in helping us launch College Baseball Match. They have been a good investment—getting a whole email marketing department for a good value.”
What Maggie Shaefer, Marketing Coordinator at Optic Nerve says
“Email Broadcast has given us the chance to not only increase sales, but also the number of customers returning to our site through their abandoned cart automation. They helped us capitalize on a new channel we were overlooking and we have seen nothing but positive returns from it!"
What Roberta Warner, Director of Business Development at Knik River Lodge says
“I’m thrilled with the work Email Broadcast has done so far...To see a 10% conversion rate on the SuperCollector is incredible. It reaffirms our decision to commit to email marketing...and it’s reassuring to know that even if I don’t have time to work on the marketing side or wedding side of the business development in a given week, the Email Broadcast team did"
What Lorien Clemens, Director of Marketing at PetHub says
“Working with the Email Broadcast team has been a fantastic experience. Not only are the emails they produce for us simply gorgeous (and SO on point with our brand and voice!), we just love the flexibility and functionality of the templates they’ve created—finally we have continuity with email marketing and website experience.
From the moment we started working on projects with them, we knew we were in great hands, and we LOVE the incredible communication and guidance Email Broadcast maintains with us—their process is exemplary and the team is crazy fun and super talented. They work so hard to know us, understand our needs, and build fabulous content for our customers that helps PetHub reach its business goals.”
What Trish Ringley, RN says
"Like a lot of startup business owners, I felt overwhelmed with way too much on my plate... I was excited after talking with Email Broadcast when I realized they could customize an email marketing plan to fit my budget and still create positive results...So far we've had a large increase in the size of our email list, and the automated messages are delivering... I can definitely recommend working with the experts at Email Broadcast."
Book an Appointment
We specialize in email marketing for retail. Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.