Email Marketing for Yacht and Boat Sales

Email Marketing for Yacht and Boat Sales

Making the Most Out of Every Contact

Welcome Yacht Brokers. We’re here to help you sell more boats. How?

Ask yourself if any of these things sound familiar:

  • You sell an expensive product and a single sale can be the difference between eating “steak or beans” for dinner this month. You prefer steak.

  • Your customers put a lot of thought and consideration before committing to a sale, and every advantage counts – including first impressions and professional follow-up. You like the idea of automated follow-up for EVERY opportunity.

  • Your competition is tough but so are you, and you’re ready to compete at a high level which means you’re open to new ways of doing things.

  • It makes your cringe to think about all the incoming calls and dock walks you’ve had in the last 6 months, and how few are getting proper follow-up by your sales & marketing team THIS month.

  • You know that every single opportunity is expensive and want all of them to get the attention they deserve and are frustrated when you see salespeople brushing off solid leads looking only for the “Glengarry” leads that might close this month.

  • A good portion of your business should come from referrals but your referral “program” is haphazard or non-existent.

  • You would love to be able to easily identify which of the people on your contact list are ready to buy, and which existing customers are ready to move up. Right now you feel like you’re throwing darts in the dark.

  • You know you could use some help around internet marketing because everything changes so quickly these days.

  • Positive online reviews are critical to your success, and your “program” around getting those could be better if it exists at all.

 Or These…

  • You have dreams to expand your business, whether that means turning more inventory, hiring more salespeople, or opening new locations.

  • You’re ready to have your biggest year ever which will require sales to both previous customers and new ones.

  • You’ve just had some great PR news, but don’t have a way to tell all your customers and prospects about it.

  • You would love to have a genius creative team working on your behalf, bringing you fresh ideas and proven strategies—at the right price.

  • You have enough to do running your own business to learn an entirely new medium like email marketing and/or your attempts to run your own email campaign have fizzled.

  • You don’t want to waste time educating a vendor on how the yacht business works.

If you can identify with any of the above,

we’re very confident that an expertly crafted and executed full-service email marketing campaign will make a huge impact on your business.

Contact us to find out how.

Email Broadcast.com

What We Do:

Email Broadcast was founded in the year 2000. Since then, we focused solely on email marketing so that we can deliver outstanding results. Here are just some of the steps that we take with each client:

1. First, we assign five people to your team: an account coordinator/copywriter, a graphic designer, and a sales expert/strategist, an expert coder and a project manager. This team will be working on your behalf to launch your campaign.

2. Your team will begin with the end in mind learning all about your business in our 90-minute kick-off call.  We also want to know about the rest of your marketing plan so your emails seamlessly integrate.

3. Then, we start hand-building a custom HTML email template that represents your brand beautifully and then test it against 50 different email clients and mobile devices to make sure it looks good in all of them.

4. Meanwhile, we create 100 different content ideas so we always have a large number of topics on tap to choose from.

5. We also examine your sales process and recommend how inserting email marketing could automate your marketing with the perfect messages at the exact right times. Not only will your web visitors turn into contacts, but we’ll create a drop-dead simple follow-up plan your salespeople will actually USE.

6. Additionally, we explore using the content we create on your behalf for your blog and social media assets — extending the reach of your email marketing to people not on your list.

Your entire time commitment once we kick off your campaign is a 20-minute phone call once a month where we discuss your results, get your approval/changes on upcoming messages, and plan for the future. We’re not aware of another firm that provides such a comprehensive email marketing solution for business owners with so little effort on their part.

Why We Do It:

Any idiot can do email marketing, and many of them do. The problem is rising above the crowd in the inbox. We’ve found that with a thoughtful, perfectly executed campaign, email marketing delivers amazing results. But very few companies have the internal resources and discipline needed to pull it off. Email marketing has incredible results, but you have to do it very well to get and keep your audience’s attention. 

We’ve spent the past 17 years getting it RIGHT so that we can instantly put our knowledge to use for YOUR business with a custom campaign designed specifically for YOU.

At Email Broadcast we’ve capped the number of clients that we will work with at 100, and that should be good news. Even better news is that we currently have openings!

You know you need Email Marketing.

So, which choice is right for you?

Hire Us.

Or you could work with Email Broadcast, where we already employ the experts who can immediately go to work on your campaign while leveraging 14 years of real world knowledge for a fraction of that investment.

Remember, we provide:

  • Expert strategy garnered from 14 years of experience serving many clients/industries
  • 100 content ideas for your campaign
  • Guaranteed launch within 60 days of our agreement
  • Custom designed, gorgeous email template worthy of your brand and image
  • Extensive testing of your template against 50 different email clients
  • Email designed to render perfectly on mobile and tablets (optional)
  • Designated strategist, sales expert, account coordinator, copywriter and graphic designer that knows your business
  • Blog enhancement for SEO and social media integration
  • Extensive reporting providing interest insight and specific follow up opportunities
  • Proven strategies for converting web visitors into contacts
  • Advanced sales tools for converting new contacts into sales through marketing automation
  • An accountable company that actually shows up and delivers month after month

You remain in full editorial control of your campaign. But your total time investment once we kick of your campaign, is a 20-minute phone call once a month! How’s that for easy?

Do it Yourself. You may already know the problems with this plan— finding the time to invest in learning one more online interface, learning the best practices of email marketing and the proper strategy for your business, writing your own copy, creating your own images, and figuring out the advanced tactics that are the critical difference between email that works and falls flat.

Build A Team.
Since you know you don’t have the time or the energy to do it yourself with everything else on your plate, you could decide to build your own team of experts.

Here’s what that might look like:

  1. Hire an Email Marketing Specialist for $80,000 per year, according to the compensation experts at PayScale (2017).
  2. Once you felt comfortable with that, then look for a professional graphic designer who could not only design beautiful things, but also understood the numerous design constraints inherent in building an email template— including rendering on mobile devices.  Let’s pretend your designer can also write the code for your template and test it against 50 different email clients. If you can find one that can handle both the design and the code, that will run you about $3,000 initially and then $300 per month if you send out only one email.
  3. Once that was accomplished, you could then find a talented copywriter who could tell your story and knew how to  use email as a medium. Let’s say that’s 3 hours per month at $75 per hour, or $225.
  4. After that, you could come up with your own list of over 100 ideas that were sure to work. Priceless.
  5. Finally, you could try to find, and then contract with, a sales expert who has insight about how to use email  marketing to shorten the sales cycle, identify hot leads, and keep the attention of warm prospects. 10 hours at $300 per hour is $3,000.

 Ok, that was a lot. So, let’s review your team and the cost:

Email Marketing Specialist

$80,000 per year (Per PayScale – 2017 Major Metro)

Email Designer/Coder

$3,000 initially and $300 per month

Copywriter

$275 per month

Sales Expert

$3,000 on time fee

If my math is correct, building your own team will cost you $92,900 the first year, and months of your own time. Perhaps it would be wiser to find a partner who’s already an expert in this medium.

 

Get a Free 20-Minute Consultation

on How Email Marketing Could Impact Your Business

  • Should be Empty:

Maybe you can increase your profits 37% like Clyde at Hakai Lodge!

Hakai Lodge

Happy guest with King Salmon

bc_fishing_lodge

Room views at Hakai Lodge

Before we started working with Email Broadcast we were doing our own email marketing and it wasn’t paying off.

Since they took over last year our bookings were immediately up 37% and we had our best year EVER.

We also got our time back so we could focus on serving our new and repeat guests. 

Clyde Carlson, Owner - Hakai Lodge

clients-mor misty_living_roompark_ave_bedroommeadow_dining_room_upholstered  

Email Broadcast got us started in email marketing 9 years ago, and we couldn’t be happier with their service and the results.

We’re now driving over $8,000,000 per year in sales we can directly attribute to our email campaign after starting from zero.

As a lean, growing company it’s great to include them as part of our marketing team. We have enough to do without learning all the technical requirements of running a world-class email campaign…

Rob Kelley, VP of Marketing at Mor Furniture for Less

Dermetics

We believe in email marketing, but our attempt to do it in-house wasn’t working. We used Constant Contact, which was supposed to be simple…

But once we got started we quickly learned the interface was not so easy to master and we really didn’t have anyone for the job. Plus, we needed help with strategy, content, timing, and more that a do-it-yourself platform doesn’t provide. We were also very disappointed by the design choices and were not excited about the way our brand was being represented.

Working with Email Broadcast has been a polar opposite experience. 

Not only do we have a beautiful custom design that we are proud of, our emails are written by a team that is experienced in aesthetic medicine– which was very important to us. We still approve each message before it goes out, and I rarely have any edits which surprised me, as there is a fine line about what you can and can’t say in our industry.

Email Broadcast gets it.  

The real win is that we are actually sending out an email consistently every month and they are paying dividends.

Wendy Saunders, Manager & Director of Business Development, Dermetics

Satisfaction Guaranteed

Our 100% Satisfaction Guarantee

We guarantee that our call will focus on your business, and how we see email marketing making an impact. Whether you decide to use our service or not, this will be a valuable use of your time — or your money back! 🙂

P.S.  Since you’ve read this far, what do you have to lose by contacting us?

P.P.S.  Still not sure that it’s worth 20 minutes of your time for a consultation? Sign Up to get our Top 5 Insider Secrets on our home page.

How Much Is It?

Let’s find out together! Seriously, we will answer that question for you, but first we need to have a conversation. Each client of ours is unique and so is their custom-built email campaign. If you’re interested in working with us after our conversation, we’ll provide you with a quote for your consideration. The real question might be this: considering what’s at risk, how much will it cost you NOT to work with us?

Get a Free 20-Minute Consultation

on How Email Marketing Could Impact Your Yacht Business

  • Should be Empty:

Maybe you can increase your profits 37% like Clyde at Hakai Lodge!