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Watch this video and then ask yourself how we can make the mundane parts of your business more fun? How can we use FUN to modify people’s behavior and deliver the unexpected? How can we use fun to be remarkable?

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Please comment below on what your business is and some ideas that you came up with – even if they are crazy.

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Here’s one of ours: We ask for a birth date in our demo and we’ve just come up with a daring and hilarious email to send people on their birthday. You’ll probably agree that it’s very unexpected if you get it.

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