Hakai Lodge Snags 37% Increase in Bookings with Full Service Email Marketing
Clyde Carlson owned a small airline in Seattle, serving the San Juan Islands and Canada. When Hakai Lodge (a major business generator for his airline traffic) announced they would be closing up shop, Clyde had a decision to make: he could take the hit to his business and try to find other ways to replace the revenue—or he could buy the lodge.
Since you’re not on a page titled Northwest Seaplanes, you’ve probably guessed that Clyde took a chance and bought the lodge. Handing the reins of the airline to his son, Clyde dove headfirst into learning the lodge business.
Running a weather-dependent business that exists entirely on water and has to be pulled up and stored each year on land, and then redeployed again the following year, comes with a big a to-do list. Add to that a remote location with limited phone and internet service, and you’ve got a challenge that’s almost too big to tackle…Unless you have help.
The most important things in life are making and sharing memories, which is exactly what Hakai Lodge offers. This wilderness retreat, nestled in the abundant fishing waters of British Columbia, Canada, is known for some of the best trophy salmon fishing in the Pacific Northwest. Fostering relationships with existing clients and establishing new connections was a priority, but Clyde wasn’t sure how to go about it.
Clyde turned to Email Broadcast and the results were dramatic. Business was up 37% almost immediately.
Our team worked its magic, starting with a custom template design, reflecting elements to tie it visually to Hakai’s website. We generated a long list of ideas for topics so we’d never run out of content. From the copy-writing to image assets, Email Broadcast handles everything. When Clyde can’t be reached, we’ve even created a secondary system for approvals so his marketing machine never stops running. We also built a Supercollector™ for the Hakai website, enticing web traffic with a tempting incentive to subscribe to the newsletter.
Fishermen love stories. People love experiences. With this in mind, Email Broadcast treats every message on behalf of Hakai as an opportunity to share stories, photos, and experiences. So far, it’s worked well. Open rates are consistently high, and fishing trips are being booked up months, if not years, in advance.
We think it’s safe to say Hakai Lodge is pretty glad they dropped us a line.